#ThinkOfYourFuture Campaign Social Media Plan -

Each post will be shared on @ThinkOfYourFuture Twitter/X and Instagram starting every day from May 13th through May 19th, intended to reach the target audience (the majority being young adult and teen drivers) as summer approaches.

MAY 13TH 2024

Instagram-

ThinkOfYourFuture: Don’t let your gym selfie be the last one. #ThinkOfYourFuture

Twitter/X-

Think Of Your Future @ThinkOfYourFuture: Don’t Let Texting Blind You. One Text or Call Can End it All. #ThinkOfYourFuture

MAY 14TH 2024

Instagram–

ThinkOfYourFuture: One Text or Call Can End it All. #ThinkOfYourFuture

Twitter/X–

Think Of Your Future @ThinkOfYourFuture: Breaking News! Developing story regarding a car crash in Oswego. The cause of the crash is under investigation but authorities suspect that texting and driving may have played a role in the accident. This tragic accident is a reminder of the importance of safe and responsible driving. #ThinkOfYourFuture #StopTextingAndDriving #YourLifeMatters #TheTextCanWait

A breaking news story from "Oswego News" dated 14 May, 2024. The image shows a car crash with a caption "The cause of the crash is still under investigation, but authorities suspect that texting and driving may have played a role in the accident. This tragic incident is a reminder of the importance of safe and responsible driving." Below the caption, there is purple text that reads, "Learn More".

MAY 15TH 2024

Instagram-

A landscape of an open road with green trees on both sides and mountains in the distance. There is white text on it that reads, "Make the ride home. #THINKOFYOURFUTURE"

ThinkOfYourFuture: Don’t take chances and pick up your phone, make the ride home. #ThinkOfYourFuture

Twitter/X- (same image)

Think Of Your Future @ThinkOfYourFuture: Don’t take chances and pick up your phone, make the ride home. #ThinkOfYourFuture

MAY 16TH 2024

Instagram-

A purple background with an image of A person's hand on the wheel and the other with their cell phone in their hand, apparently texting. There is purple text that reads "One Text or Call Can End it All"

ThinkOfYourFuture: Don’t let the text hold the power. One text or call can end it all. Join us in the fight against texting and driving at www.ThinkOfYourFuture.com #ThinkOfYourFuture.

Twitter/X-

Think Of Your Future @ThinkOfYourFuture: Consider the consequences before you reach for your phone. It could be the end of your life. “One text or call could end it all”. #ThinkOfYourFuture #StopTextingAndDriving #YouLifeMatters #TheTextCanWait.

A navy blue background with an orange border. A cartoon orange car is in the bottom left corner. There is bold white text that reads "DON'T TEXT AND DRIVE" and small italicized orange text that reads "One text or call could end it all". In the bottom right corner there is white text that reads, "#Thinkofyourfuture.

MAY 17TH 2024

Instagram-

A purposely blurred image of the back of someone's head driving. There is white boarder and white text on it that reads, "DON'T YOU FORGET. One look at a text can rob you of your life, is it worth it? Learn more car safety tips at ThinkofyourFuture.com".

ThinkOfYourFuture: As the summer festival season approaches, be smart and do not pick up the phone. Texting and driving can lead to serious consequences. Ask yourselves, is the text worth losing your life? #ThinkOfYourFuture

Twitter/X-

Think Of Your Future @ThinkOfYourFuture: Texting while driving can lead to devastating consequences, including the separation of families and life-altering incidents. Consider the impact of your careless actions on your loved ones. Stop texting and driving #ThinkOfYourFuture #StopTextingAndDriving #YourLifeMatters #TheTextCanWait.

A navy blue background with a white outline of an iPhone as a boarder. Inside the boarder is bold white text that reads "DID YOU KNOW?" with a yellow cartoon lightbulb next to it. There is white text below it that reads, "In 2022, 3,308 people were killed by Distracted driving. Don't add to the statistics. The call or text can wait!". There is navy blue text highlighted in yellow bellow and it reads, "One Text or call could end it all!". There is small white text at the bottom that reads, "#ThinkofyourFuture".

MAY 18TH 2024

Instagram-

The image shows a downhill road surrounded by trees. There is a light blue cartoon car at the bottom and a navy blue cartoon road sign that reads, "One Text or Call could end it all". There is white text at the bottom that reads, "#ThinkofyourFuture".

ThinkOfYourFuture: Read the signs. Distracted driving can take your life and/or the life of an innocent person. Put the phone down and concentrate on the road. Be responsible and do not add to the statistics! #ThinkOfYourFuture

Twitter/X-

Think Of Your Future @ThinkOfYourFuture: Consider your family and your future before you reach for that phone. Texting and driving can lead to permanent consequences. Are you thinking about that? Lets work together to combat texting and driving #ThinkOfYourFuture #StopTextingAndDriving #YourLifeMatters #TheTextCanWait.

The image background resembled crumbled up paper with navy blue text on it that reads, "remember these: The suspense wont kill you Texting and driving can". Smaller and less bold text at the bottom reads, "ONE TEXT OR CALL COULD END IT ALL"

MAY 19TH 2024

Instagram-

A white/cream colored text box with a thick navy blue border. Inside reads black text that says "Remember you text and drive, you head into oncoming traffic, you head to the ER. www.ThinkofyourFuture.com". There are black arrows in between each scenario and megaphones in each corner.

ThinkOfYourFuture: This is the harsh reality of texting and driving! You place your life on the line! Think about your future before you cross that line! #ThinkOfYourFuture

Twitter/X-

Think Of Your Future @ThinkOfYourFuture: You are irreplaceable and your life matters. Do not pick up the phone, it could cost you your life. Unplug and pay attention to the road! #ThinkOfYourFuture #StopTextingAndDriving #YourLifeMatters #TheTextCanWait

A navy blue background with a white border and white text on it that reads, "FRIENDLY REMINDER: There's only one you on planet earth. THINK BEFORE YOU TEXT AND DRIVE! Visit our website www.ThinkofyourFuture.com".