Campaign Plan: Oswego Bookmobile

As my final capstone project to complete my bachelors degree in public relations at SUNY Oswego, with the help of three of my peers, I created a campaign plan for an organization called the Oswego Bookmobile. We worked closely with the founders and staff of the Oswego Bookmobile to curate the best plan for them moving forward into the summer of 2023, a popular time that they wanted to utilize to the best of their ability to complete their mission. They strive to empower children to be readers and give all children, regardless of financial situation or background, access to the right reading tools and materials.

Below is a copy of the full campaign plan that includes an executive summary, all of our research (client analysis, situational analysis, and audience analysis), our planning (goals, objectives, message strategies, and tactics), our evaluation methods, references, and a complete appendix of all of our materials. These materials include interview guides, digital materials, public relations materials, a content calendar, and templates.